The Wild Bactrian Camel: An Animal Hero for Our Time?
It is inarguable that cuteness matters in campaigns focused on animal protection and conservation. Feeling a connection to a species engenders compassion and the desire to see its continuity, and even moves us to engage in programs focused on its survival. Although beauty is in the eye of the beholder, not all animals exhibit the same level of objective adorability. It is with this sentiment in mind that the World Animal Protection aptly framed its “Ugly Animals Need Love Too” campaign.
